The most effective prospecting techniques were revealed in the August 1st Cheap Adidas NMD R2 Womens , 2002, issue of TIP (URL at end of article) that resulted from a survey of financial advisors earning over $200,000 annually.
Here's how they rated the following techniques: 100.0% for Referrals from clients, and non-clients 69.6% for Contacting clients by phone Cheap Adidas NMD R2 Sale , or in person 60.9% for Seminars, teaching classes 60.9% for Speeches, talks to civic, trade Cheap Adidas NMD R1 Shoes , and select audiences 56.5% for Participation in organizations composed of clients 47.8% for Printed newsletter, mailed or hand-delivered 43.5% for Electronic newsletter, faxed, e-mailed Cheap Adidas NMD R1 Womens , or on website 43.5% for Writing articles for newspapers, magazines, or books 34.8% for Professional public relations 26.1% for Cold e-mailing, faxing Cheap Adidas NMD R1 Sale , or mailing brochures, etc. 21.7% for Working with the media 17.4% for Cold calling, by phone, or in person 17.4% for Website focusing on you Cheap Adidas NMD R1 , and your business 8.7% for Directory listings 4.3% for Advertising in newspapers, magazines To improve your prospecting reallocate time or money that you've been spending on techniques in the lower part of the list to those you have yet to try in the upper part.
The easiest one to add is a newsletter. Start by buying one where you can print or email it to clients, and prospects.
Then ask clients you've been sending it to for referrals. In the first issue to these referrals include a note that says ?Bill Smith told me you'd find my newsletter useful?.
To maximize referrals work in a niche market. If you deal mainly with dentists, for example Cheap Adidas NMD Chukka Sale , they know other dentists to whom they can refer you as someone who specializes in advising dentists.
Your seminars, speeches, newsletters, etc. can also target their needs.
Successful prospecting is an ongoing regular process. It's the raw material Cheap Adidas NMD Chukka , the ore, from which sales are made.
So make prospecting your primary daily activity.
Copyright 2005, Donald F. Pooley, Inc.
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